SERVICES

DEVELOPMENT

When I begin a new series or standalone project, I work collaboratively to identify the goals and intended audience. Next, I connect with internal stakeholders to develop treatment options, e.g., how the video will look and what kind of tone it will have. Is it cinematic? Does it have animation? How will it stand out among competitors? What metrics should be used to measure its performance? Finally, I present a treatment for review.

PRODUCTION

I have hundreds of hours of experience in the field as a camera operator, sound recordist, and interviewer (the proverbial “one-woman band”). For larger projects, or for projects that require faster turnaround, I have a network of subcontractors I can depend on. COVID19 forced many of the shoots to be coordinated via zoom or other remote tools. Consequently, I developed a number of tricks and techniques to capture broadcast-quality video and sound in spite of these challenging circumstances.

PRE-PRODUCTION

Pre-production involves 1) Transforming the treatment into a storyboard; 2) Pre-interviewing people who will appear in the piece; 3) Developing a budget and production schedule; and 4) Hiring a creative team to execute the project. Note: I shoot and edit myself, and sometimes hire contractors depending on the scale and style of the project.

POST-PRODUCTION

I cut on Adobe Premiere and can create custom graphics and FX packages with Adobe After Effects and Adobe Photoshop. I am familiar with Adobe Teams, and I also have extensive experience doing voiceover work. I strive to fit my workflow to whatever is most helpful to my client.

CLIENTS

Novartis•Icahn School of Medicine at Mount Sinai•Business Insider•Wall Street Journal•American Museum of Natural History•STAT•Natural Resources Defense Fund•Univision•Vox Studio